The times are progressing, science and technology are developing,LED displayThe application forms and fields are also constantly innovating. If the traditional "standing" wall LED display screen on the ground is regular and not personalized enough, and the giant LED canopy screen hoisted on the ceiling is "beyond reach", then the LED floor tile screen that tiled the ground and can realize the interaction of human screens will undoubtedly become the current hot LED display screen subdivision product. Shenzhen Xinyi Light Technology Co., Ltd. has been deeply engaged in the market for many years. It is a high-tech technology enterprise specializing in the research and development, production and sales of LED floor tile screens at home and abroad. It has successfully developed the industry's first intelligent induction LED floor tile screen and opened up a new experience in the display field.

As a leader in the field of LED floor tile screen, what is the uniqueness of Xinyiguang's products? Mr. Lv Yang, the sales director of Xinyiguang, came to reveal the answer for us.

Sales Director Lu Yang

Deep plowing industry for many years achievements LED floor tile screen leader

LED floor tile screen is born for the stage. Compared with the traditional floor lamp that can only emit light, LED floor tile screen can not only play video and sound, but also realize human screen induction interaction at this stage. In the performance process, it can cooperate with LED conventional screen to bring immersive visual experience to the audience. However, in the traditional cognition, the viewing angle of the LED floor tile screen is deeply criticized, because the traditional stage is high and the audience is low, which directly leads to the influence of the line of sight, making it difficult for the audience to see the floor of the stage clearly, and the LED floor tile screen becomes dispensable.

With the prosperity of stage performances such as concerts, not only the stage forms have begun to become diversified, but also the viewing methods such as live broadcast and broadcast are also various, which directly breaks the limitation of the audience's viewing angle, and allows the LED floor tile screen to gradually enter people's field of vision. An indispensable and important role in major star concerts, art performances and other performances. In such a good development prospect, the LED floor tile screen with excellent "dance" rendering atmosphere ushered in the spring of the market after several years of precipitation. In this regard, Mr. Lu also feels the same: "From the current market development, compared with the previous two years, the market demand for LED floor tile screens in 2018 has greatly increased, which can be directly reflected from the sales performance of Xin Yiguang in the first half of the year. Come out. So far, Xin Yiguang's orders have been scheduled to October, and sales have reached the expected sales target. As we all know, the second half of the year is the peak season for the entire LED display industry, so for Xin Yiguang, there is almost no pressure to achieve the target sales performance for the whole year of 2018."

Of course, performance is closely linked to corporate strength. Xin Yiguang deep plowing LED display for many years, focusing on the research and development and production of LED floor tile screen. At present, Xin Yiguang has more than 200 employees. As a high-tech enterprise, Xin Yiguang has a standard factory building of 4000 square meters and a full set of advanced automatic assembly lines. The R & D team and production management team of the enterprise are formed by senior people in the industry. It attaches importance to the marketing concept of combining service with products, and escorts Xin Yiguang on the road of enterprise progress. After years of hard work, Xin Yiguang's market share has gradually increased, and its comprehensive strength has continued to increase. It has become a well-deserved leader in the field of LED floor tiles.

Based on product development and innovation to create a new era of interactive display

As the LED floor tile screen is installed on the ground, it is common to be stepped on and run over by cars, which means that the market has stricter requirements on all aspects of the product. As a leading enterprise in the LED floor tile screen industry, Xin Yiguang's LED floor tile screen has outstanding product advantages in the whole industry. As far as load-bearing capacity is concerned, Xinyiguang applies the LED mask independently developed by the company to achieve the effect of dispersing the weight it bears. In addition, the raw materials such as lamp beads, IC and power supply of the product are all top-notch in the industry. After being checked layer by layer, Xinyiguang LED floor tile screen has its excellent load-bearing capacity. In addition, Xinyiguang LED floor tile screen specially uses outdoor waterproof link devices and is equipped with anti-skid waterproof grooves, which makes Xinyiguang LED floor tile screen have high-quality moisture-proof, dust-proof, anti-skid and other characteristics, bringing safe and meticulous picture enjoyment to the audience.

Xin Yiguang's core product is LED interactive floor tile screen. At the same time, Xin Yiguang is also the first LED floor tile screen manufacturer in the industry to develop built-in induction technology. Xinyiguang LED interactive floor tile screen integrates interactive technology into the LED floor tile screen module, and personnel stepping on a single module will produce interactive effects, especially in the case of dense personnel, it can also display interactive effects flexibly and freely. For example, the outdoor P8.928 Xinyiguang LED interactive floor tile screen with an area of 600 ㎡ on the Ordos government square in Inner Mongolia is currently the largest outdoor LED floor tile screen in China. In addition, in the planning museums and museums of Shanghai, Wuhan, and major cities, you can see the beautiful figure of Xinyiguang LED floor tile screen, bringing an immersive viewing experience to the citizens.

In addition to the conventional ground human-computer interaction, Xinyiguang LED interactive floor tile screen can also realize the ground and wall linkage interaction. Linkage interaction is composed of interactive LED floor tile screen and interactive LED background screen. The effect display and special effects display all reach high-tech level. In particular, the linkage display of wall surface and ground screen not only tests the splicing effect of background screen and ground screen, but also tests the technology of video screen. Xinyiguang ground interactive LED floor tile screen and wall interactive LED display screen adopt advanced induction interactive solution. Wall LED and ground LED screen are connected through system software, and wall display is controlled by ground LED screen. The combination of the two is more superb and popular.

Breaking through the technical difficulties of small spacing and leading the new development of subdivision industry

In order to better develop the industry and bring more high-definition display effect to users, Xinyiguang is gradually moving from the conventional LED floor tile screen to the small-spacing LED floor tile screen, and officially launched the small-spacing LED floor tile screen product in September this year. Lu Zong said frankly that the reason why the industry has not seen the appearance of small-pitch LED floor tile screens is that the spacing between lamp beads is too small and the requirements for research and development technology and application materials are too high. However, Xin Yiguang, as a high-tech industry, has always been on the road of product innovation. Through unremitting efforts, it has broken through layers of obstacles and successfully developed a small-pitch LED floor tile screen that does not need to add any auxiliary materials. This is also a big step forward for the entire LED floor tile screen field.

In addition to products at the forefront of the industry, Xin Yiguang's marketing route is also very clear. As the advantages of LED floor tile screen continue to highlight, LED floor tile screen is not only widely used in the field of stage art, but also in new retail, education industry, sports and other emerging markets. In addition, as the price of LED floor tile screens continues to become more popular, in addition to the large demand for products in first-tier cities such as Beishangguangshen, second-and third-tier cities are also opening their arms to LED floor tile screens, becoming a potential market for LED floor tile screen manufacturers. For this reason, in the future marketing strategy, Xin Yiguang will deeply cultivate the subdivision application field of LED floor tile screen. While ensuring the market share of first-tier cities, it will gradually radiate to second-tier and third-tier cities, striving to provide corresponding LED floor tile screen product solutions for different application scenarios and customer groups of different classes.

Behind this, Xin Yiguang's R & D team cannot be underestimated. At present, Xinyiguang's R & D team has six people, all of whom are top senior talents who have worked in the industry for several years, and can continuously input fresh blood for the high-tech LED floor tile screen industry. On the other hand, Xin Yiguang also attaches great importance to providing customers with comprehensive products and services. "Xinyiguang has a professional product after-sales service team, they are distributed all over the country, as long as the customer has any product problems, we can be in place at any time to provide him with timely product help." Lu always said.

Although Xin Yiguang has been at the forefront of LED floor tile screens, the pace of progress of the company is still unstoppable. Whether it is product quality, craftsmanship, or comprehensive services provided to customers, Xin Yiguang has always pursued excellence. I believe that with the continuous expansion of the LED floor tile screen market, Xin Yiguang will occupy a place in the entire LED display segment.