The times are advancing, science and technology are developing, and the application forms and fields of LED displays are constantly introducing new ones. If the traditional wall-mounted LED display "standing" on the ground is quite satisfactory and lacks personality, and the giant LED sky screen hung on the ceiling is "out of sight", then the floor is tiled and LED floor tiles that can realize human-screen interaction The screen has undoubtedly become the hottest LED display subdivision product. Shenzhen Xinyiguang Technology Co., Ltd. has been deeply engaged in the market for many years. It is a high-tech enterprise specializing in the research and development, production and sales of LED floor tile screens at home and abroad. It has successfully developed the industry's first smart sensor LED floor tile screen and opened up a new experience in the display field.

　　As a leader in the field of LED floor tiles, what is unique about Xinyiguang's products? Mr. Lu Yang, sales director of Xinyiguang, will reveal the answer for us.　　

Sales Director Lu Yang

Plowing the industry for many years to achieve the leader of LED floor tiles

　　The LED floor tile screen is born for the stage. Compared with the traditional floor lamp that can only emit light, the LED floor tile screen can not only play video and sound, but also can realize the human screen sensing interaction at this stage. During the performance, it interacts with the conventional LED screen. Together, it can bring an immersive visual experience to the audience. However, in traditional cognition, the viewing angle of the LED floor tile screen is deeply criticized, because the traditional stage is high on the stage and the auditorium is low, which directly leads to the impact of the line of sight, the audience can hardly see the stage floor, and the LED floor tile screen changes Dispensable.

With the prosperous stage performances such as concerts, not only the stage forms began to become diversified, but also live broadcasts, broadcasts and other viewing methods were also varied, which directly broke the limit of the audience’s viewing angle, allowing the LED floor tile screen to gradually enter people’s field of vision. It is an indispensable and important role in major star concerts, art performances and other performances. Under such a promising development prospect, the LED floor tile screen that renders the "dance" device with an excellent atmosphere, after several years of precipitation, ushered in the spring of the market. In this regard, Mr. Lu also feels the same: "From the current market development, compared with the previous two years, the market demand for LED floor tiles in 2018 has greatly increased. This can be directly derived from the sales performance of Xinyiguang in the first half of the year. Reflected. So far, Xinyiguang’s orders have been scheduled to October, and sales have reached the expected sales target. As we all know, the second half of the year is the peak season of the entire LED display industry, so for Xinyiguang, it will be realized in 2018. There is almost no pressure on target sales performance throughout the year."

Of course, performance is closely linked to corporate strength. Xinyiguang has been deeply engaged in LED display for many years, focusing on the R&D and production of LED floor tile screens. At present, Xinyiguang has more than 200 employees. As a high-tech enterprise, Xinyiguang has a standard factory building of 4000 square meters and a full set of advanced automatic assembly lines. The company’s R&D team and production management team are formed by industry veterans. Cheng, attaches great importance to the marketing concept of combining services with products, and escorts Xinyiguang on the road ahead of the enterprise. After years of hard work, Xinyiguang's market share has gradually increased, and the overall strength of the company has continued to increase, and it has become a well-deserved leader in the field of LED floor tiles.

　　Based on product development and innovation to create a new era of interactive display

　　Since the LED floor tile screen is installed on the ground, it is common to be stepped on and run over by a car. This means that the market has stricter requirements on all aspects of the product. Xinyiguang, as a leading company in the LED floor tile screen industry, The company's LED floor tile screen has more prominent product advantages in the entire industry. As far as load-bearing capacity is concerned, Xinyiguang applies the LED mask independently developed by the company to achieve the effect of dispersing the bearing weight. In addition, the product's lamp beads, IC, power supply and other raw materials are all top-notch configurations in the industry, and after layers of check As a result, Xinyiguang LED floor tile screen has excellent load-bearing capacity. In addition, Xinyiguang LED floor tile screens exclusively use outdoor waterproof link devices and are equipped with anti-skid and waterproof grooves, so that Xinyiguang LED floor tile screens have high-quality moisture-proof, dust-proof, and non-slip characteristics, bringing a safe and detailed picture to the audience. enjoy.

The core product of Xinyiguang is the LED interactive floor tile screen. At the same time, Xinyiguang is also the first LED floor tile screen manufacturer to develop built-in sensing technology in the industry. Xinyiguang LED interactive floor tile screen integrates the interactive technology inside the LED floor tile screen module. People stepping on a single module will have an interactive effect, especially in the case of crowded people, it can also display the interactive effect flexibly and freely. For example, the outdoor P8.928 Xinyiguang LED interactive floor tile screen of 600 square meters on the Ordos Government Plaza in Inner Mongolia is the largest outdoor LED floor tile screen in China. In addition, in Shanghai, Wuhan, and planning halls and museums in major cities, you can see the beautiful figure of Xinyiguang LED floor tile screens, bringing an immersive viewing experience to the citizens.

　　In addition to the conventional ground human-machine interaction, the Xinyiguang LED interactive floor tile screen can also realize the linkage interaction between the ground and the wall. Linkage interaction is a combination of two parts, an interactive LED floor tile screen and an interactive LED background screen. The effect display and the special effect display have reached the high-tech level. In particular, the linkage display of the wall and the ground screen not only tests the splicing effect of the background screen and the ground screen, but also tests the technology of the video screen. Xinyiguang ground interactive LED floor tile screen and wall interactive LED display adopts advanced sensing and interactive solutions. Wall LEDs and ground LED screens are connected through system software, and the wall display is controlled by the ground LED screens, combining the two The picture is more fascinating and deeply rooted.

　　Break through the technical difficulties of small spacing and lead the new development of sub-industry

　　In order to better develop the industry and bring more high-definition display effects to users, Xinyiguang is gradually moving from the conventional LED floor tile screen to the small-pitch LED floor tile screen, and officially launched the small-pitch LED floor tile screen product in September this year. . Mr. Lu said frankly that the reason why the industry has not seen the appearance of small-pitch LED floor tile screens is that the distance between the lamp beads is too small, and there are too high requirements for R&D technology and applied materials. However, as a high-tech industry, Xinyiguang has always been on the road of product innovation. After unremitting efforts, it has broken through the barriers and successfully developed a small-pitch LED floor tile screen that does not need to add any auxiliary materials. This is for the entire LED floor tile. In the field of screens, it is also a big step forward.

　　In addition to its products being at the forefront of the industry, Xinyiguang also has a very clear marketing route for the company. As the advantages of LED floor tile screens continue to emerge, in addition to their wide application in the field of stage beauty, LED floor tile screens are also showing their skills in emerging markets such as new retail, education, and sports. In addition, as the price of LED floor tile screens continues to become more civilians, in addition to the high demand for products in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, second- and third-tier cities have also embraced LED floor tile screens and become a potential market for LED floor tile screen manufacturers. . Therefore, in the future marketing strategy, Xinyiguang will deeply cultivate the subdivision application fields of LED floor tiles. While ensuring the market share of the first-tier cities, it will gradually radiate to the second- and third-tier cities, and strive to achieve different application scenarios and different applications. Classes of customer groups can provide corresponding LED floor tile screen product solutions.

　　Behind this, Xinyiguang's R&D team should not be underestimated. At present, Xinyiguang's R&D team has six people, all of whom have worked in the industry for several years, and they can continuously input fresh blood for the LED floor tile and screen industry with high technical content. On the other hand, Xinyiguang also attaches great importance to providing customers with comprehensive products and services. "Xinyiguang has a professional product after-sales service team, they are distributed all over the country, as long as the customer has any product problems, we can be in place at any time to provide him with timely product help." Mr. Lu said.

　　Although Xinyiguang has been at the forefront of LED floor tile screens, the progress of the company is still unstoppable. Xinyiguang always pursues excellence in terms of product quality, craftsmanship, or comprehensive services provided to customers. I believe that as the LED floor tile screen market continues to expand, Xinyiguang will occupy a place in the entire LED display segmentation field.